KAPICLUB
An independent
clothing brand
It uses the codes of streetwear to
the design of its clothes and its world. The turtle is the brand’s favourite mascot. It
represents freedom and the infinite possibilities of the Internet… It’s as if we were swimming in an immense
ocean.
![](https://erwan-thibaud.fr/wp-content/uploads/2023/08/emotionvirtuel-300x112.png)
The Virtual Emotions Drop features Kapi, our little turtle, stuck in the digital world. Little by little by little, she succeeds in materialising physically and doing what she has never been able to do, in order to arouse an emotion in the people she meets. the people she meets. Immerse yourself in this world and discover the stories behind each
stories behind each creation.
KapiClub is much more than a clothing collection. We have evolved the project in all its aspects: clothing design, universe, typography, story, packaging, accessories, videos, aspects of communication, graphics, photography, 3D animation, e-commerce… All possible skills are brought together under one name: Virtual Emotions.
Communication
As for communication, we have implemented a multichannel strategy to effectively communicate with our target audience. We utilized social media channels (Pinterest, TikTok, Instagram, and Twitter), email marketing, display advertising, and paid search to attract new prospects to our website.
![](https://erwan-thibaud.fr/wp-content/uploads/2023/08/kapiclub-3.png)
![](https://erwan-thibaud.fr/wp-content/uploads/2023/11/kapiclub-04.png)
![](https://erwan-thibaud.fr/wp-content/uploads/2023/11/kapiclub-06.png)
![](https://erwan-thibaud.fr/wp-content/uploads/2023/08/kapiclub-05.png)
Site web
Built with WordPress, the website of KapiClub was finalized after around fifty hours of work. It is a fully configured e-commerce site capable of receiving payments from around the world. The website utilizes Elementor Pro for its design, WooCommerce for the e-commerce functionality, Stripe for payments, Jetpack for tracking and data analysis, CartFlow for structuring and customizing the sales funnel, and MailPoet for newsletter subscriptions.
![](https://erwan-thibaud.fr/wp-content/uploads/2023/08/kapiclub-07.png)